Resilient Melbourne Launch & Social Media Strategy
City of Melbourne 

100 Resilient Cities – Pioneered by the Rockefeller Foundation (100RC) helps cities around the world prepare to meet the physical, social and economic challenges that are a growing part of the 21st century. 

The Resilient Melbourne (RM) project required a communications plan for holding and promoting the official RM Strategy launch. This included a comprehensive 
social media strategy, PR and events that were inclusive of the the councils that make up Greater Melbourne, and many associated partners. 
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The social media strategy saw the launch of new Twitter and LinkedIn accounts with colourful, engaging content, real stories and simple explanations to bring the RM Strategy to life. This increased social presence also helps to raise awareness for Melbourne residents and partners.  All events were well attended with a post-event stakeholder survey indicating that councils and partners now had a greater understanding of how Resilient Melbourne would be creating an impact on the city.