Canadian Cancer Society 

Canadian Cancer Society (CCS) wanted to increase funding towards their live-saving research and support for cancer patients. 

No one should have to hear those three life-changing words,  "you have cancer". CCS works to advance research and provide on-going support for cancer patients, but their impactful work cannot happen without financial support from Canadians year-round.  A robust direct mail and email marketing strategy was established through personalized and emotive creative.

Donations were increased by campaigns that prospected new donors, stewarded and upgraded current donors and re-engaged with lapsed donors. 

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